'Why didn't this happen sooner?': I asked Xbox and IKEA designers about the origins and problem-solving ideas behind their playful yet practical gaming collaboration — and why cable management is the 'one never-ending challenge' they want to solve

techradar.com'There's one never-ending challenge working for IKEA: cable management' — how Xbox collaborated with the Swedish designers to help solve the biggest problems for gamers while also making beautiful furniture"We wanted to make things that are relevant for people who play games"