Bose announces it is acquiring Skullcandy, plans to keep brand separate
The Verge reports Bose plans to keep Skullcandy based in Park City, Utah, as a separate brand.
TLDR
The Verge reports Bose announced on Oct. 21 that it is acquiring Skullcandy, but specific deal details were not shared. Bose plans to retain Skullcandy as a separate brand based in Park City, Utah. The companies had already collaborated on earbuds and headphones. Bose CEO Lila Snyder told WIRED she sees Skullcandy as a way to reach customers the Bose brand has largely missed.
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