One of the most important claims to be able to make is that they're the current leader in their market. It's surprising how many founders aren't consciously aware of this till I interview it out of them.
The best startup pitches, like the best books, make claims that are unequivocal. A lot of what I do in office hours at this point in the batch, with demo day approaching, is figure out exactly how much the startup can truly claim.
Negative users dismissed Paul Graham's advice for founders to claim market leadership in startup pitches as a delusional mindset with no basis in revenue.
This should go without saying, but it's important that startups' claims be not just unequivocal but true as well. That's the point of unequivocal claims: they're definitely either true or false. So (unless you're a pathological liar) they're a way of holding yourself to account.
One of the most important claims to be able to make is that they're the current leader in their market. It's surprising how many founders aren't consciously aware of this till I interview it out of them.
@paulg PG, a leader in terms of momentum, quality of product or what exactly?
@paulg This feels pretty subjective tho - how does a listener know it's real?
@paulg you like overconfidence???
@paulg market leader is a state of mind usually achieved after two double espressos and zero revenue