Users approved the Figma CEO's claim that AI expands design TAM because it highlights growth from engineers adopting the tools.
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@MollySOShea @zoink Goood
PSA: Figma CEO Dylan Field (@zoink) says AI is actually expanding the TAM for design as it breaks into coding.. And with 10K+ attendees at Config, design is definitely not dead. "I'm seeing so many engineers now get interested in Figma." His take is that we're in a temporary phase: "Everyone is kind of putting down all the other roles." "Engineers are saying, 'I don't need the PM or the designer.' The PM's saying, 'I don't need the engineer or the designer.' And the designer's going, 'Maybe I don't need the PM or the engineer.'" "We're in a temporary phase of people getting excited about what they can do with AI, but not yet realizing all the limitations that they have." "If you wanna build scalable, real systems, explore broadly, build the right thing, not just something fast, then it's really important to lean into design." "Design is so much more than visuals & aesthetics. That's just the tip of the iceberg." The biggest opportunity? "You go build something really fast... but then you're like, 'Okay... can I actually now make it great?'" As code becomes a design material & engineers increasingly design products themselves, Dylan's bet is that AI expands design's TAM, not replaces designers.
@zoink https://x.com/MollySOShea/status/2072687718463906195?s=20
@MollySOShea @zoink Goood
PSA: Figma CEO Dylan Field (@zoink) says AI is actually expanding the TAM for design as it breaks into coding.. And with 10K+ attendees at Config, design is definitely not dead. "I'm seeing so many engineers now get interested in Figma." His take is that we're in a temporary phase: "Everyone is kind of putting down all the other roles." "Engineers are saying, 'I don't need the PM or the designer.' The PM's saying, 'I don't need the engineer or the designer.' And the designer's going, 'Maybe I don't need the PM or the engineer.'" "We're in a temporary phase of people getting excited about what they can do with AI, but not yet realizing all the limitations that they have." "If you wanna build scalable, real systems, explore broadly, build the right thing, not just something fast, then it's really important to lean into design." "Design is so much more than visuals & aesthetics. That's just the tip of the iceberg." The biggest opportunity? "You go build something really fast... but then you're like, 'Okay... can I actually now make it great?'" As code becomes a design material & engineers increasingly design products themselves, Dylan's bet is that AI expands design's TAM, not replaces designers.
Users approved the Figma CEO's claim that AI expands design TAM because it highlights growth from engineers adopting the tools.
Based on 1 visible X reactions from 2 accounts; directional sample.
Ask a question below.
Published answers will appear here.