OpenAI announces Businesses in ChatGPT beta, with agents that speak for brands

Through Business Hub, eligible businesses can claim profiles, update information and view aggregated engagement insights, OpenAI says. Its new ChatGPT beta also lets eligible U.S. ecommerce and online service businesses launch agents to answer customer questions. The company line gets its own lane: OpenAI says agent chats are labeled and separate from ChatGPT’s independent answers, and it doesn’t share users’ conversations with businesses.