Many users dismissed Wix's valuation and future prospects as a joke or zero because AI tools like Opus can already build websites instantly, while a few praised the Base44 acquisition as smart and saw SaaS as undervalued.
Based on 20 visible X reactions from 74 accounts; directional sample.
Ask a question below.
Published answers will appear here.
excited to give this a listen I think you are spot on about the market's gross mispricing of SaaS companies Base44 (and @Replit) are unbelievable platforms that save builders countless hours on design and deliver a beautiful product the marketing is mostly effective as well, and their growth / MRR increase shows that
@HarryStebbings Wow, I just finished your previous interview about Maor Shlomo yesterday, and I was desperate to find an interview with Avishai Abrahami since he rarely does them. And now I got this!!! It seems like the universe is listening!! P.S. Thank you for your work:)
@HarryStebbings Just buy more and hold! It's a great time to buy saas.
@HarryStebbings Thanks
excited to give this a listen I think you are spot on about the market's gross mispricing of SaaS companies Base44 (and @Replit) are unbelievable platforms that save builders countless hours on design and deliver a beautiful product the marketing is mostly effective as well, and their growth / MRR increase shows that
@HarryStebbings Wow, I just finished your previous interview about Maor Shlomo yesterday, and I was desperate to find an interview with Avishai Abrahami since he rarely does them. And now I got this!!! It seems like the universe is listening!! P.S. Thank you for your work:)
@HarryStebbings Wix is a 0
The SaaS bloodbath has been beyond brutal. Wix for more than any other. This company is doing $2.1BN in ARR and they are valued at $2.1BN. Like WTF. And, they have Base44, one of the leaders in vibe coding, now doing over $170M in ARR. What is going on? How is this being priced at $2.1BN? I sat down with @Avishai_ab and have shared the biggest lessons below. 1. How Public Markets Are Getting Both Wix and SaaS Wrong Public markets routinely misprice tech cycles, hyping vibe-coding startups while discounting core SaaS engines. They ignore the moat of enterprise trust. Giants like Salesforce win because institutions trust them with sensitive data, creating security and compliance barriers automated code projects cannot easily replicate. 2. Was the Buyback a Terrible Decision? Timing the stock market is a fool’s errand. If your balance sheet has cash and your team is focused on core products instead of distracting M&A, a buyback during a dip can be rational. Capital allocation should be judged over three years, not a three-month panic. 3. How Do You Keep Talent When Your Market Cap Is Cratering? Stop treating talent attrition as a failure. It can be a healthy refresh. Bull markets make companies forget that elite teams are forged by solving hard problems, not coasting. When market caps fall, protecting your top tier can uncover hidden stars and make room for a hungry new generation. 4. How Do the Business Models Compare Between Wix and Base44? Scaling newer AI platforms requires ruthless focus on unit economics over expensive, generic LLM usage. The margin breakthrough comes from fine-tuning and combining smaller, custom models to match top-tier performance. Within two years, infrastructure cost declines could make AI COGS a non-issue for platform margins. 5. Why Wix Customers Will Not Churn to Vibe-Coded Solutions Mainstream SMBs have neither the desire nor capacity to build their own tech stacks with automated coding tools. Seemingly simple workflows, like vertical business logic for a hair salon, are surprisingly complex. Even elite engineering teams struggle to rebuild them quickly, proving vertical SaaS remains highly defensible. 6. Why Teams of the Future Will Not Be as Small as People Think The idea that future tech giants will run on skeleton crews managing thousands of AI agents is overhyped. The ecosystem gives too much credit to standalone AI capabilities. On granular business workflows, models still stumble, which means dense, capable human teams remain essential. 7. I Would Be Terrified if I Were in University Today, and My Advice to Students Entering the workforce today is uncertain, but current LLMs will not instantly replace white-collar jobs. Today’s models are strong at reframing data, not deep reasoning, and still make frequent mistakes. True disruption to human capital likely requires two or three more major breakthroughs. (links below)
Why Wix customers won't churn to vibe-coded solutions: "Most small businesses aren't going to vibe-code their entire software stack. Running a business requires complex workflows that take years to build, not just generating code with AI. The real challenge isn't creating an app, it's recreating the deep business logic that platforms like Wix have already developed." @Avishai_ab How do you think about this @antonosika @matanSF @tobi
How public markets are getting both Wix and SaaS wrong: "The market is underestimating what makes the best SaaS companies valuable. The real moat isn't just the software, it's the trust, data, and relationships built over years with enterprise customers. You can recreate features with AI, but you can't instantly recreate the trust that companies like Salesforce have earned." @Avishai_ab How do you think about this @benioff @nikesharora @dharmesh
How do the business models compare between Wix and Base44? "Wix is a far more profitable business today than Base44. Traditional website software has higher margins and stronger retention, while AI-generated applications are still expensive to serve. But as AI costs continue to fall and models improve, that margin gap is expected to narrow significantly over the next few years." @Avishai_ab What will the mature state for margins look like in this business @antonosika @amasad @ScottWu46 @matanSF
An unconventional sleep schedule can be a competitive advantage for a CEO. Having a few uninterrupted hours when everyone else is offline creates space for deep thinking, planning, and high-leverage work. For leaders, protected time to think is often more valuable than another day full of meetings." @Avishai_ab Cmon, @bryan_johnson hit us, what is the optimal sleep schedule for founders????
Spotify 👉 https://open.spotify.com/episode/4Tc1M3I2aFY6L9Ku2PQ7V4 Youtube 👉 https://youtu.be/TdQyVXN0GF8 Apple Podcasts 👉 https://podcasts.apple.com/us/podcast/20vc-wixs-founder-on-what-wall-st-gets-wrong-about/id958230465?i=1000776559671
Many users dismissed Wix's valuation and future prospects as a joke or zero because AI tools like Opus can already build websites instantly, while a few praised the Base44 acquisition as smart and saw SaaS as undervalued.
Based on 20 visible X reactions from 74 accounts; directional sample.
Ask a question below.
Published answers will appear here.
The SaaS bloodbath has been beyond brutal. Wix for more than any other. This company is doing $2.1BN in ARR and they are valued at $2.1BN. Like WTF. And, they have Base44, one of the leaders in vibe coding, now doing over $170M in ARR. What is going on? How is this being priced at $2.1BN? I sat down with @Avishai_ab and have shared the biggest lessons below. 1. How Public Markets Are Getting Both Wix and SaaS Wrong Public markets routinely misprice tech cycles, hyping vibe-coding startups while discounting core SaaS engines. They ignore the moat of enterprise trust. Giants like Salesforce win because institutions trust them with sensitive data, creating security and compliance barriers automated code projects cannot easily replicate. 2. Was the Buyback a Terrible Decision? Timing the stock market is a fool’s errand. If your balance sheet has cash and your team is focused on core products instead of distracting M&A, a buyback during a dip can be rational. Capital allocation should be judged over three years, not a three-month panic. 3. How Do You Keep Talent When Your Market Cap Is Cratering? Stop treating talent attrition as a failure. It can be a healthy refresh. Bull markets make companies forget that elite teams are forged by solving hard problems, not coasting. When market caps fall, protecting your top tier can uncover hidden stars and make room for a hungry new generation. 4. How Do the Business Models Compare Between Wix and Base44? Scaling newer AI platforms requires ruthless focus on unit economics over expensive, generic LLM usage. The margin breakthrough comes from fine-tuning and combining smaller, custom models to match top-tier performance. Within two years, infrastructure cost declines could make AI COGS a non-issue for platform margins. 5. Why Wix Customers Will Not Churn to Vibe-Coded Solutions Mainstream SMBs have neither the desire nor capacity to build their own tech stacks with automated coding tools. Seemingly simple workflows, like vertical business logic for a hair salon, are surprisingly complex. Even elite engineering teams struggle to rebuild them quickly, proving vertical SaaS remains highly defensible. 6. Why Teams of the Future Will Not Be as Small as People Think The idea that future tech giants will run on skeleton crews managing thousands of AI agents is overhyped. The ecosystem gives too much credit to standalone AI capabilities. On granular business workflows, models still stumble, which means dense, capable human teams remain essential. 7. I Would Be Terrified if I Were in University Today, and My Advice to Students Entering the workforce today is uncertain, but current LLMs will not instantly replace white-collar jobs. Today’s models are strong at reframing data, not deep reasoning, and still make frequent mistakes. True disruption to human capital likely requires two or three more major breakthroughs. (links below)
Why Wix customers won't churn to vibe-coded solutions: "Most small businesses aren't going to vibe-code their entire software stack. Running a business requires complex workflows that take years to build, not just generating code with AI. The real challenge isn't creating an app, it's recreating the deep business logic that platforms like Wix have already developed." @Avishai_ab How do you think about this @antonosika @matanSF @tobi
How public markets are getting both Wix and SaaS wrong: "The market is underestimating what makes the best SaaS companies valuable. The real moat isn't just the software, it's the trust, data, and relationships built over years with enterprise customers. You can recreate features with AI, but you can't instantly recreate the trust that companies like Salesforce have earned." @Avishai_ab How do you think about this @benioff @nikesharora @dharmesh
How do the business models compare between Wix and Base44? "Wix is a far more profitable business today than Base44. Traditional website software has higher margins and stronger retention, while AI-generated applications are still expensive to serve. But as AI costs continue to fall and models improve, that margin gap is expected to narrow significantly over the next few years." @Avishai_ab What will the mature state for margins look like in this business @antonosika @amasad @ScottWu46 @matanSF
An unconventional sleep schedule can be a competitive advantage for a CEO. Having a few uninterrupted hours when everyone else is offline creates space for deep thinking, planning, and high-leverage work. For leaders, protected time to think is often more valuable than another day full of meetings." @Avishai_ab Cmon, @bryan_johnson hit us, what is the optimal sleep schedule for founders????