The company now aims to increase revenue from existing players instead of expanding hardware sales.
Kotaku reported Sony's statement that selling additional PS5 units is now secondary to driving spending by current owners. The outlet noted Sony no longer needs to aggressively sell the console, with its 125 million PlayStation Plus subscribers apparently viewed as an adequate base. The coverage presents this as a change in emphasis from hardware growth to monetizing the installed player population through ongoing services and purchases.
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The company now aims to increase revenue from existing players instead of expanding hardware sales.
Kotaku reported Sony's statement that selling additional PS5 units is now secondary to driving spending by current owners. The outlet noted Sony no longer needs to aggressively sell the console, with its 125 million PlayStation Plus subscribers apparently viewed as an adequate base. The coverage presents this as a change in emphasis from hardware growth to monetizing the installed player population through ongoing services and purchases.
Kotaku@KotakuSony Says Selling More PS5s Is Now Secondary To Getting Its Players To Spend More
Kotaku@KotakuSony Says Selling More PS5s Is Now Secondary To Getting Its Players To Spend More
