Amazon’s Alexa+ Fire TV hub starts rolling out in the US in November

Amazon says new Alexa+ features for Fire TV devices will start rolling out in the US in November, led by a dedicated assistant hub in the TV interface. The update is intended to help Alexa+ handle more complex entertainment questions by using subscriptions and watch history, while reports say Amazon is also emphasizing context such as awards, cultural references, events, and current affairs. Amazon is also extending Alexa+ to the Fire TV mobile app, where users will be able to search by text or voice, share articles to build lists or watchlists, and use uploaded photos to get movie and TV recommendations. Amazon says the upgraded mobile app will arrive later this year in the US, with broader international availability planned for next year.