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Users welcomed coverage of publishers distancing from Google over AI-driven traffic loss but many criticized Google for harming publishers via poor indexing, job losses from AEO, and lack of a separate AI demand agent.
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the value exchange for publishers for most of google's existence was a two way street: links for traffic. it's why everyone allowed robots dot txt to index the internet now, to keep apace with rivals, google's end is primarily value extractive. whats the payoff for publishers?
good, important story. google has not enunciated why any publishers should continue to work with them even as they throw a pittance with footnote-level links in the AI summaries at the top the partnerships teams are basically a fig leaf on a coming storm https://www.wsj.com/business/media/google-search-publishers-ai-content-0fb06e41?st=fwYn9L&reflink=desktopwebshare_permalink
the value exchange for publishers for most of google's existence was a two way street: links for traffic. it's why everyone allowed robots dot txt to index the internet now, to keep apace with rivals, google's end is primarily value extractive. whats the payoff for publishers?
the flipside of this is that most publishers do not have subscription businesses that are sustainable without even the meager amount of traffic sites like google and facebook are sending their way, so it's not like they have much of a choice
good, important story. google has not enunciated why any publishers should continue to work with them even as they throw a pittance with footnote-level links in the AI summaries at the top the partnerships teams are basically a fig leaf on a coming storm https://www.wsj.com/business/media/google-search-publishers-ai-content-0fb06e41?st=fwYn9L&reflink=desktopwebshare_permalink
@MikeIsaac This is why all publishers should block search until Google creates a separate Demand Agent for AI use cases that identifies itself, the demand use case(s) it represents and its authenticated payment method. Payment is required to view structured previews and for full retrieval.
@MikeIsaac An excerpt from this WSJ reporting: "Bots now make up more than half of all web traffic..."
@MikeIsaac Every time someone says how AEO helps media and PR a journalist and a PR person lose their jobs.
@MikeIsaac Google refuses to index my site. I have had some top SEO folks investigate and most are just stumped. I’ve been linked by many places like slashdot and techmeme. Posting for over a year. But I am at the point where I’m like who even cares about Google. https://nerds.xyz/