Meta AI Ad Uses Bowie Song About Apocalypse
The campaign promotes AI benefits using a track about apocalyptic human extinction.
Meta launched an AI-focused ad promoting optimism set to David Bowie's "Five Years," a song about humans learning Earth will be destroyed in five years. Investor M.G. Siegler and journalist Taylor Lorenz highlighted the ironic choice of soundtrack for the uplifting message, calling it a self-own. The TechCrunch-linked campaign has drawn online commentary for repeating avatars and the mismatched apocalyptic tone, with no further updates reported.
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Meta AI Ad Uses Bowie Song About Apocalypse
The campaign promotes AI benefits using a track about apocalyptic human extinction.
Meta launched an AI-focused ad promoting optimism set to David Bowie's "Five Years," a song about humans learning Earth will be destroyed in five years. Investor M.G. Siegler and journalist Taylor Lorenz highlighted the ironic choice of soundtrack for the uplifting message, calling it a self-own. The TechCrunch-linked campaign has drawn online commentary for repeating avatars and the mismatched apocalyptic tone, with no further updates reported.
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Beyond pointing out the ironically bizarre song choice, why is their ad repeating avatars over and over again? It's obvious enough that your eye catches it beyond freeze-framing it. Just a total, weird self-own. Again. https://techcrunch.com/2026/07/23/meta-launched-a-new-ai-optimism-ad-set-to-a-song-about-human-extinction/
meta’s ai optimism ad is set to david bowie’s “five years”, a song about an impending apocalyptic disaster that will destroy earth in five years 😍