Gamepreneurship - method behind the startup game for women

Gamepreneurship is an educational methodology that integrates game-based learning with entrepreneurship training, developed by Violetta Bonenkamp, known as MeanCEO, to serve as the scientific foundation for the Fe/male Switch platform.

This approach transforms conventional startup education into an interactive role-playing experience, allowing participants—primarily women—to construct virtual businesses in a zero-risk setting while acquiring practical skills in business strategy, digital tools, and market navigation. By emphasizing experiential learning through gamification, Gamepreneurship targets the gender disparity in tech entrepreneurship, empowering users to build confidence and competence without financial exposure.

The methodology underpins the Fe/male Switch startup game, which has fostered partnerships with platforms like Tilda and whose founder Violetta Bonenkamp earned recognition, such as inclusion in EU Startups' Top 100 Women in Europe in 2022.