I coined a new term - MVA

The concept of MVA (Minimum Viable Articles) may sound like jargon at first, but for bootstrapped entrepreneurs like myself, it’s a lifeline.

It’s one of those terms that I coined after having used the concept for several years.

The idea mirrors the philosophy of a Minimum Viable Product but applies it to content.

An MVA is the simplest article you can publish to test if it gets indexed by Google and ranks.

If it performs well, you improve its quality later.

If it doesn’t, you haven’t wasted hours crafting a masterpiece that never sees the light of day.

Setting up a few tests to run and see what works best.