Report
TIAA signs multiyear renewal with Big Ten and Big Ten Network
Sports Business Journal reports the deal extends TIAA’s title sponsorship of the men’s basketball tournament and basketball media days.
TLDR
Sports Business Journal reports that TIAA signed a multiyear renewal with the Big Ten and Big Ten Network, extending its title sponsorship of the men’s basketball tournament and basketball media days. SBJ says the sponsorship also covers eight Big Ten arenas and stadiums.
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