Report
Nike's China revenue reportedly fell 29% from its 2021 peak
Sports Business Journal, citing the Financial Times, says Nike's China market share fell from 27% in 2020 to 16% in 2025.
TLDR
Sports Business Journal, citing the Financial Times, reports that Nike's revenue in China fell 29% from its 2021 peak to $5.8 billion. Its market share dropped from 27% in 2020 to 16% in 2025. Nike is trying to regain ground as domestic sports brands emerge.
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