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Nike's China revenue reportedly fell 29% from its 2021 peak

Sports Business Journal, citing the Financial Times, says Nike's China market share fell from 27% in 2020 to 16% in 2025.

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1 Source, 8h ago, first seen 8h ago

TLDR

Sports Business Journal, citing the Financial Times, reports that Nike's revenue in China fell 29% from its 2021 peak to $5.8 billion. Its market share dropped from 27% in 2020 to 16% in 2025. Nike is trying to regain ground as domestic sports brands emerge.

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1 Source, first seen 8h ago

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Combined views

4.3K

1 Source, first seen 8h ago

7 likes3 reposts

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1 Source

@SBJNike’s revenues in China have fallen 29% to $5.8B since their peak in 2021, while its market share dropped from 27% six years ago to 16% last year. Nike is now trying to get back on the front foot as domestic sports brands emerge, per @FT. MORE: https://ow.ly/zrt650ZTh4j
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    1 Source

    @SBJNike’s revenues in China have fallen 29% to $5.8B since their peak in 2021, while its market share dropped from 27% six years ago to 16% last year. Nike is now trying to get back on the front foot as domestic sports brands emerge, per @FT. MORE: https://ow.ly/zrt650ZTh4j
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