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Dana White wants $10B for UFC’s next media deal

Sports Business Journal reports White wants that deal after UFC’s current $7.7 billion agreement with Skydance ends.

Sports Business JournalSB
1 Source, 1h ago, first seen 1h ago

TLDR

Sports Business Journal reports that UFC President and CEO Dana White wants a $10 billion media deal after its current $7.7 billion deal with Skydance ends. In remarks shared via “The Diary of a CEO,” White said adding value to the company is how UFC could reach that figure.

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1 Source, first seen 1h ago

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Combined views

2.4K

1 Source, first seen 1h ago

3 likes1 reposts

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1 Source

Sports Business Journal@SBJUFC President & CEO Dana White said he wants the fighting league’s next media deal to be $10B after the end of the current $7.7B deal with Skydance. White said the way UFC gets to that number is added value to their company. Via “The Diary of a CEO” | https://ow.ly/ujZg50ZVYIP1h
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    1 Source

    Sports Business Journal@SBJUFC President & CEO Dana White said he wants the fighting league’s next media deal to be $10B after the end of the current $7.7B deal with Skydance. White said the way UFC gets to that number is added value to their company. Via “The Diary of a CEO” | https://ow.ly/ujZg50ZVYIP1h
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