Report
AC Milan and Inter Milan unveil plans for a new stadium to replace San Siro
Sportico reports Generali’s 20-year naming rights agreement is worth $725 million, citing someone familiar with the financial details.
TLDR
Sportico reports AC Milan and Inter Milan unveiled plans for a new stadium to replace San Siro. Citing someone familiar with the financial details, it puts Generali’s 20-year naming rights deal at $725 million (€650 million). Front Office Sports, citing sources, calls it the largest naming rights deal in sports history. Its reporter disclosed that RedBird, which he says helped deliver the deal, is the outlet’s majority backer but was not a source.
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