Pete Davidson, Colin Jost, Scarlett Johansson, Andy Richter, Arnold Schwarzenegger, Lindsay Lohan and more suit up in this year's ad roster.
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This year's Superbowl ads will cost brands an estimated $6.5 million for a 30-second spot, reports NBC Sports Group's Dan Lovinger. Though NBC has not made numbers public, ad costs are believed to be at an all-time high this year.
Here are all the commercials that have been released so far — but keep your eyes on the screen in case something special pops up during the big game.
