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NFL sees flag football as a path to long-term fan growth

Sports Business Journal, via Bloomberg, says youth participation has soared, especially among girls.

1 Source, 20d ago, first seen 20d ago

TLDR

Sports Business Journal says the NFL views flag football as a way to build long-term fans. Via Bloomberg, it says the league and its financial partners have publicly pledged $192 million toward the sport since the end of 2025. NFL executive Brian Flinn said the league does not see flag and tackle football as a zero-sum proposition.

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1 Source, first seen 20d ago