Announcement
NBA announces multiyear All-Star production partnership with Fanatics Studios
The NBA says the collaboration starts at All-Star 2027 in Phoenix, covering competitions and in-arena events.
TLDR
Fanatics Studios, a joint venture between Fanatics and OBB, will bring its creative and event-production capabilities to NBA All-Star under a multiyear deal, the league announced. The collaboration begins in Phoenix in 2027 and includes competitions, in-arena events and original content.
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