SportsCal reportedly keeps all revenue from Joe Roth tribute shirts
SFGATE reports that none of the collection’s proceeds go to melanoma research or the late quarterback’s scholarship fund. His brother, Tom Roth, wants transparency about where the money goes.
TLDR
SFGATE reported on September 23, 2026, that Cal is keeping all revenue from its three-shirt Joe Roth Collection. Roth died of melanoma in 1977, shortly after his final football season. His brother Tom urged the school to direct proceeds toward melanoma research or Roth’s scholarship fund and explain what it has done. Cal athletics official Jonathan Okanes confirmed that communication with Tom about the collection ended July 2. After SFGATE sought comment, Okanes said the university was trying to reach him again.
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Cal reportedly keeps all revenue from Joe Roth tribute shirts
SFGATE reports that none of the collection’s proceeds go to melanoma research or the late quarterback’s scholarship fund. His brother, Tom Roth, wants transparency about where the money goes.
TLDR
SFGATE reported on September 23, 2026, that Cal is keeping all revenue from its three-shirt Joe Roth Collection. Roth died of melanoma in 1977, shortly after his final football season. His brother Tom urged the school to direct proceeds toward melanoma research or Roth’s scholarship fund and explain what it has done. Cal athletics official Jonathan Okanes confirmed that communication with Tom about the collection ended July 2. After SFGATE sought comment, Okanes said the university was trying to reach him again.