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Northwestern reportedly extends Under Armour apparel deal through 2037
Citing sources, Pete Thamel says the extension includes more apparel, increased investment and significant NIL opportunities for athletes.
TLDR
Pete Thamel, citing sources, reports that Northwestern has extended its Under Armour apparel deal for 10 years, through 2037. He says it includes more apparel, increased investment and significant NIL opportunities for athletes. Thamel describes the deal as part of Northwestern’s broader athletics focus, alongside a new $850 million stadium, a commitment to coach David Braun and increased giving highlighted by a $35 million Uihlein family donation.
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