SportsCal's Databricks deal adds football field naming rights and helmet ads
Cal Athletics says the multiyear partnership is the largest in its history and will be funded through UC Berkeley becoming a shareholder in the data and AI company.
TLDR
Cal Athletics announced the agreement on September 24, 2026, to name the playing surface Databricks Field at California Memorial Stadium. The school says UC Berkeley will become a Databricks shareholder to fund the partnership. The announcement scheduled the midfield logo's debut for September 25 against Clemson and helmet decals for October 3 at UNLV. Cal calls the helmet branding an ACC first. ACCSports.com reports that Cal did not disclose a dollar value or exact duration.
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Cal's Databricks deal adds football field naming rights and helmet ads
Cal Athletics says the multiyear partnership is the largest in its history and will be funded through UC Berkeley becoming a shareholder in the data and AI company.
TLDR
Cal Athletics announced the agreement on September 24, 2026, to name the playing surface Databricks Field at California Memorial Stadium. The school says UC Berkeley will become a Databricks shareholder to fund the partnership. The announcement scheduled the midfield logo's debut for September 25 against Clemson and helmet decals for October 3 at UNLV. Cal calls the helmet branding an ACC first. ACCSports.com reports that Cal did not disclose a dollar value or exact duration.