Cal renames California Memorial Stadium in AI branding deal
USA TODAY reports that Cal announced the rebrand on Sept. 24, 2026, aiming to attract new revenue for its athletics department.
TLDR
Cal is renaming California Memorial Stadium through an AI branding deal, USA TODAY reports. The rebrand of the Golden Bears’ home stadium, announced Sept. 24, 2026, is intended to bring new revenue to Cal’s athletics department.
Cal renames California Memorial Stadium in AI branding deal
USA TODAY reports that Cal announced the rebrand on Sept. 24, 2026, aiming to attract new revenue for its athletics department.
TLDR
Cal is renaming California Memorial Stadium through an AI branding deal, USA TODAY reports. The rebrand of the Golden Bears’ home stadium, announced Sept. 24, 2026, is intended to bring new revenue to Cal’s athletics department.