Big Ten sets $49 million per-school limit on institutional NIL involvement

The Big Ten approved an immediately effective rule on Oct. 28 limiting each school’s involvement in student-athlete NIL agreements to $49 million, including a $27.5 million limit on involvement in arranging third-party deals. The conference says the rule prepares schools for the proposed Protect College Sports Act. Athletes remain free to pursue NIL opportunities on their own, while schools and lead athletics staff must attest compliance.