Report
Prime Video’s 2026 NFL slate opens with 18.6 million viewers
Sports Business Journal reports the opener took place at Buffalo’s new Highmark Stadium. It recalls Amazon’s early NFL days, when more than 100 colleagues gathered in a Seattle war room to ask whether a game could really be streamed.
TLDR
Sports Business Journal reports that Prime Video kicked off its 2026 NFL slate at Buffalo’s new Highmark Stadium with 18.6 million viewers. The outlet contrasts that opening with Amazon’s early NFL days, when more than 100 colleagues gathered in a Seattle war room and questioned whether they could stream a game.
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