Rumor
AC Milan Set to Return to Adidas Kit Deal from 2028/29
AC Milan is in advanced talks to switch back to Adidas as technical sponsor starting 2028/29, ending their Puma deal (which runs until June 2028). This would revive a 20-year historic partnership (1998–2018) and likely bring a financial upgrade amid Milan's rising sponsorship revenues (>€100M annually).
TLDR
The reported reunion combines nostalgia for the Adidas era with potential revenue boost for the club as Adidas strategically reclaims big European clubs. It appeals to fans through branding and visual identity while reflecting broader commercial trends in European football sponsorships.
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