How Jeffrey Epstein used SEO to bury news about his crimes
Jeffrey Epstein, a convicted sex offender, used SEO tactics to manipulate his online presence and bury negative news about his crimes. Emails released by the House Oversight Committee reveal Epstein's preoccupation with his Google presence and his use of SEO to control search results. Epstein and his associates employed technical SEO tactics to push down unflattering articles and elevate positive content, including manipulating Wikipedia and flooding Google with flattering articles. These practices, while standard in the SEO industry, were used to whitewash Epstein's reputation, highlighting the potential for misuse of SEO for nefarious purposes.