Dollar Tree opens more stores in affluent ZIP codes as prices rise

Dollar Tree has expanded its presence in affluent ZIP codes, with half of its new locations since 2019 in wealthier areas, according to Bloomberg. The retailer, which began carrying higher-priced items, now serves a broad spectrum of shoppers, including middle- and higher-income customers. CEO Mike Creedon highlighted that Dollar Tree remains a convenient option for basic goods across income levels, with sales growing despite challenges faced by other retailers.