Declining sales lead Target to add ChatGPT to app, ignoring boycott over Trump support

Target reported a 3.8% drop in comparable sales for the third quarter, despite growth in food and beverage sales. The retailer is focusing on a tech-driven turnaround, including a new partnership with OpenAI for a conversational shopping experience via its app. Target also plans to increase capital expenditures to $5 billion for the next fiscal year, with a focus on larger-format stores and expanding its delivery coverage. Despite the challenges, Target remains committed to achieving sustainable growth.
Following a nationwide boycott over Target’s elimination of DEI programs at Trump’s behest and donations to Trump’s inauguration, and the subsequent resignation of their CEO in the wake of slumping sales, the lesson Target has learned is…
Maybe putting ChatGPT in the Target app is what will help!