N.B. Liquor zero-proof sales nearly doubled this year. Is it part of a growing trend? | CBC News

N.B. Liquor reports a significant increase in zero-proof alcohol sales, nearly doubling this year, raising questions about a growing trend. Sydney Foster, a 25-year-old from Riverview, shares her personal journey of going sober and the benefits she has experienced, including reduced costs and improved mental health. The rise in non-alcoholic product sales at N.B. Liquor reflects broader societal shifts, with Statistics Canada reporting a 3.8% decline in alcohol sales in the 2023-2024 fiscal year. Shawn Martin, owner of a non-alcoholic bartending service, highlights the importance of offering non-alcoholic options to foster inclusivity in social settings.