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Ladder

  • 100% online process from start to finish for coverage up to $3M.
  • Instant coverage available for ages 20 to 60 if approved
  • Policies available with 10- to 30-year terms
  • Save money on premiums over time with Ladder's flexible coverage feature
  • No policy fees, 30-day money-back guarantee, cancel anytime
  • Non-commissioned pros available to answer your questions

Founded in 2015, Ladder Financial, Inc. is a California-based insurtech company that allows customers to quickly and easily shop for and enroll in term life insurance. The company sets itself apart from competitors by waiving policy fees and providing a streamlined application process, all online. Ladder's term life policies are issued in New York by Allianz Life Insurance Company of New York, in New York, NY and (Policy form # MN-26) and policies issued in all other states and DC by Allianz Life Insurance Company of North America, Minneapolis, MN (Policy form # ICC20P-AZ100 and # P-AZ100). Only Allianz Life Insurance Company of New York is authorized to offer life insurance in the state of New York.

Policies

Ladder's term life policies, available to individuals between the ages of 20 and 60, come in terms of 10 to 30 years. Although their policy options are somewhat limited, Ladder offers a comprehensive selection of term life coverages and a straightforward application process.

  • Minimum Death Benefit: $100,000
  • Maximum Death Benefit: $8,000,000

While Ladder's approach to life insurance is innovative, the company does not provide optional riders or supplementary coverages to tailor its term life policies, putting it at a slight disadvantage when compared to some of its competitors.

Reputation and Customer Service

Ladder has garnered predominantly favorable customer reviews and boasts an impressive 4.8 Trustpilot rating (Great). Customers laud the company's user-friendly and streamlined application process, as well as its competitive rates and exceptional overall user experience.

Backing Ladder's policies are reputable companies such as Allianz Life Insurance Company of New York and Allianz Life Insurance Company of North America, both highly regarded by organizations like A.M. Best and Standard & Poor's. Despite their size, they have only received a handful of complaints reported to the NAIC, a noteworthy accomplishment.

Financial Strength

When purchasing insurance through Ladder, customers can rest assured of the company's financial stability and creditworthiness. Ladder has joined forces with Allianz Life Insurance Company of New York in New York and Allianz Life Insurance Company of North America in all other states and DC. These companies have been awarded A+ (Superior) ratings by A.M. Best, which were reaffirmed in September 2020 following an evaluation of their financial position and operational performance. For the most up-to-date ratings, please visit www.ambest.com.