We dont need to be pumping mass amounts of milk.

Its not necessary to pump around the clock as well as latching. The body will make the milk it needs and when we send these extra signals we are creating that feedback loop.

I like these statements in this video from lactation counselor babywhisperer77

Will it be a new trend? Not sure.... Definitely do not support the trend of women promoting hyperlactation syndrome as if it is normal or a goal everyone should have.