Morning Consult's 2022 Gen Z millenial report is here, and it shows what brands are still favored among the young cohort, who are now entering their 20s.
Key Takeaways
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The top four brands Gen Z loves — YouTube, Google, Netflix and Amazon — all have over an 80 percent favorability rating among the group.
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Gen Z is hard to please and has an average favorability rating of 27 percent, which is lower compared to adults overall (33 percent) and millennials (36 percent).
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Gen Z is also more vocal with hate and has, on average, a 10 percent unfavorable impression of a brand, which is higher when compared to adults overall (eight percent) and millennials (nine percent).
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Discord and TikTok are two brands that Gen Z has a more favorable opinion on than other adults, and especially millennials.
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Among Gen Z men, YouTube, Gatorade and PlayStation are the most favored brands, whereas for women they're YouTube, Google and Netflix.
Read the full report here, or an online version here, via Morning Consult.
[Photo by Shingi Rice on Unsplash]
