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The Era of Unlimited Options at the Grocery Store Is Likely a Thing of the Past
Have you been to the grocery store recently and noticed that one of your regular buys was missing? Well, you're not going crazy.
Essentially, the pandemic has made it so it's more expensive for manufacturers to produce goods. Adding lots of variations of products — like different kinds of cream cheeses or various types of toilet paper — makes it even more expensive.
To deal with that, manufacturers are reducing product variety.
One market-research company has been tracking changes in SKU counts (i.e. the number of unique products) in a large set of supermarkets. Here's a look at how food suppliers are adapting their product offerings to the new pandemic shocks and longer-standing trends of consumer choice:
To read more, head to Business Insider. Or, you can learn more on Twitter:
🥫Have you been to the grocery store recently and noticed that one of your regular buys was missing? You're not alone. #COVID19 — as well as factors like climate change — has changed grocery shopping forever. Economist Andrew Novaković explains why. ⬇️https://t.co/iiBotfAvuo pic.twitter.com/A8YNSAS4D0
— Business Insider (@BusinessInsider) April 6, 2022