tinder but make it fashion
'I Tried Google's New Feature. It's Basically A Dating App For Finding Clothes And Shoes'
Since moving to New York a year and a half ago, Business Insider's Ana Altchek had to seriously curb her shopping habits.
But when she heard about Google's new shopping feature that lets you swipe left or right on clothing, she was intrigued. She spent a lot of time searching through sites of individual brands, so it would be useful to have a more centralized source of personalized results.
The update started rolling out March 27 and you may need to adjust your phone settings to get it.
The feature so far works for users in the US on mobile browsers and the Google app. The company hasn't announced when it's planning to roll it out in other countries.
[To find the feature, start by searching a clothing category and scrolling down. Ana Altchek/Business Insider]
You can start with a Google search of a product category like "maxi dress," "straw bag," or "workout pants."
You'll want to scroll further down the page, past features like "shop the look." Eventually, you'll come across "style recommendations."
When you search a category, you can adjust the preferences to narrow your search, but Altchek found that doing so might get rid of the recommendation feature.
A Google spokesperson said the feature serves as an additional tool "for folks who haven't found quite what they're looking for."
[You can select your favorite brands from a range of options provided. Ana Altchek/Business Insider]
Before you get to style recommendations, you can select your favorite brands from a list of around 30 options. Altchek found that the brands change when you search different items.
Once you select the brands you like, you'll see options from them right away. It will also inform the types of brands you see in your recommended results after you swipe.
[You can swipe right, left, or skip depending on your preferences. Ana Altchek/Business Insider]
Once you get to the style recommendations section, you can rate options with a thumbs up or thumbs down, or a swipe right or left.
It's a fun feature and made Altchek's online shopping experience feel more interactive.
[The style recommendations save based on your past likes. Ana Altchek/Business Insider]
After you share your style preferences, you'll get instant results. You can also rate more items to add more styles if you don't feel like you have enough that you like.
The tool also shows you results in future Google visits under "style picks for you."
[The style picks for you section is based off your saved ratings. Ana Altchek/Business Insider]
Google has recently made several changes to its search results and shopping experience.
"We want you to discover more of the products you'll love — and with 45 billion product offers in Google's Shopping Graph, we're building more tools to make that possible," Google's vice president of consumer shopping, Sean Scott, told BI.
To keep reading how else Google is updating the shopping experience for users, head to Business Insider.
