charlieINTEL, citing The Game Business, quotes Activision's CMO saying the community “wanted something fresh.”
charlieINTEL, citing The Game Business, says Activision's CMO confirmed that Call of Duty: Black Ops 7 underperformed. The CMO said it was not what the community was looking for: “They wanted something fresh.”
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Activision says it was not satisfied with every part of Call of Duty: Black Ops 7 and is changing course after hearing from players.
“I don’t think we were happy with every aspect of last year’s game, and we heard the feedback loud and clear,” chief marketing officer Tyler Bahl told The Game Business.
The Game Business reported that Black Ops 7’s European launch was 50% below the previous year’s title. In the US, it finished 2025 at No. 5, Call of Duty’s lowest year-end position since World at War in 2008.
Black Ops 7 arrived in 2025, one year after Black Ops 6. That repeated the back-to-back pattern of Modern Warfare 2 in 2022 and Modern Warfare 3 in 2023.
Bahl said the approach was not what the community wanted. Players were asking for “something fresh,” he said, even though the sequels changed settings and introduced new features.
Activision is positioning Modern Warfare 4 as a response to that feedback. Bahl described the upcoming game as a return to a grounded, cinematic military shooter with the edge the series is known for.
As Dexerto noted, Bahl did not identify specific Black Ops 7 features as the problem. His comments instead focused on the broader desire for a different tone and a clearer change of pace.
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