GTA 6 soundtrack speculation centers on reported Spotify billboards

A September 16 post claims a GTA 6–Spotify collaboration is live, pointing to billboards in Los Angeles, Miami and New York featuring artwork it says Travis Scott, Future and Metro also shared. The author says Spotify’s caption was just “👀” and interprets it as a sign of an incoming soundtrack release.

Separately, another post quotes Take-Two CEO Strauss Zelnick discussing GTA 6 marketing. In the quoted remarks, he says great marketing can create more enthusiasm, describing the goal as turning awareness into enthusiasm and reaching people who aren’t yet aware.