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Gaming

Sega President Says Many Like a Dragon Fans Never Played the Games

President Utsumi says the company still counts merchandise buyers and stream viewers as gamers.

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16 Sources, 22d ago, first seen 22d ago

TLDR

Sega president Utsumi reported a rise in fans of series such as Like a Dragon who never play the games. The company still considers them gamers because they buy merchandise and engage with the IP, sometimes at higher levels than actual players. AUTOMATON and VGC both covered the remarks. Visible replies on X showed Yakuza fans reacting with surprise or jokes about the definition of a gamer, while others pointed to streamer viewers as the group in question.

Combined views

1.8M

16 Sources, first seen 22d ago

32.9K likes519 comments3.3K saves3K reposts

Combined views

1.8M

16 Sources, first seen 22d ago

32.9K likes519 comments3.3K saves3K reposts
Sega President: Fans Love Like a Dragon Without Playing the Games

Sentiment

Positive9.9%90.1%Negative

Summary

Replies largely rejected SEGA's inclusion of non-playing fans as gamers, dismissing them as larpers and criticizing the company for pandering to an audience that does not buy games.

Based on 173 sentiment-bearing replies from 131 accounts across 10 conversations.

Sentiment

Positive9.9%90.1%Negative

Summary

Replies largely rejected SEGA's inclusion of non-playing fans as gamers, dismissing them as larpers and criticizing the company for pandering to an audience that does not buy games.

Based on 173 sentiment-bearing replies from 131 accounts across 10 conversations.

16 Sources

@AUTOMATON_ENGSega president says there's been a rise in "fans who don't play the games," and their engagement with IPs can be even higher than that of gamers https://automaton-media.com/en/news/sega-president-says-theres-been-a-rise-in-fans-who-dont-play-the-games-and-their-engagement-with-ips-can-be-even-higher-than-that-of-gamers/
@haalaphrodykemight as well stop calling them games if playing them is optional
@JudgementKazzer>"fans who don't play the games" >Yakuza image
@UltimaShadowXSEGA is breaking new boundaries by openly being the first LARP friendly video game company.
@LookAtMyMeat1Yakuza series confirmed by SEGA itself to have the most larpers
@VGC_NewsSega's president says an increasing number of its fans "have never actually played the games", but it considers them 'gamers' in their own right because they still engage with the IP. https://vgc.news/news/sega-president-says-an-increasing-number-of-its-fans-have-never-actually-played-the-games/
@deerimus@JudgementKazzer i actually dont think i can think of a yakuza fan who hasnt played the games
@itsashotgunbaby>I don't think SEGA should have to worry about that too much. >Oh, yeah? How come? >They're not the ones making Resident Evil! DOHOHOHOHOHO
@GyaruGlowThey make money off larpers, no wonder the investors try to appeal to them jesus. In 2026 a game’s loudest “community” can be people who never touch the thing. That used to be impossible. Now I get why the timeline is full of tourists.
@NextGenPlayerSega president says there's been a rise in "fans who don't play the games” But even if someone has never played a game, Sega still considers them a fan and a “gamer”
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    16 Sources

    @AUTOMATON_ENGSega president says there's been a rise in "fans who don't play the games," and their engagement with IPs can be even higher than that of gamers https://automaton-media.com/en/news/sega-president-says-theres-been-a-rise-in-fans-who-dont-play-the-games-and-their-engagement-with-ips-can-be-even-higher-than-that-of-gamers/
    @haalaphrodykemight as well stop calling them games if playing them is optional
    @JudgementKazzer>"fans who don't play the games" >Yakuza image
    @UltimaShadowXSEGA is breaking new boundaries by openly being the first LARP friendly video game company.
    @LookAtMyMeat1Yakuza series confirmed by SEGA itself to have the most larpers
    @VGC_NewsSega's president says an increasing number of its fans "have never actually played the games", but it considers them 'gamers' in their own right because they still engage with the IP. https://vgc.news/news/sega-president-says-an-increasing-number-of-its-fans-have-never-actually-played-the-games/
    @deerimus@JudgementKazzer i actually dont think i can think of a yakuza fan who hasnt played the games
    @itsashotgunbaby>I don't think SEGA should have to worry about that too much. >Oh, yeah? How come? >They're not the ones making Resident Evil! DOHOHOHOHOHO
    @GyaruGlowThey make money off larpers, no wonder the investors try to appeal to them jesus. In 2026 a game’s loudest “community” can be people who never touch the thing. That used to be impossible. Now I get why the timeline is full of tourists.
    @NextGenPlayerSega president says there's been a rise in "fans who don't play the games” But even if someone has never played a game, Sega still considers them a fan and a “gamer”
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