Sega President Says Many Like a Dragon Fans Never Played the Games
President Utsumi says the company still counts merchandise buyers and stream viewers as gamers.
TLDR
Sega president Utsumi reported a rise in fans of series such as Like a Dragon who never play the games. The company still considers them gamers because they buy merchandise and engage with the IP, sometimes at higher levels than actual players. AUTOMATON and VGC both covered the remarks. Visible replies on X showed Yakuza fans reacting with surprise or jokes about the definition of a gamer, while others pointed to streamer viewers as the group in question.
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