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Sheriff Warns GTA 6 Branding Conflicts With Miami-Dade Crime Reduction

Sheriff argues the branding conflicts with local efforts to cut violent crime.

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22 Sources, 34d ago, first seen 34d ago

TLDR

Miami-Dade Sheriff Rosie and Commissioner Bermudez spoke against Rockstar's proposed GTA 6 marketing that would rebrand sites including Miami International Airport and the Metromover with Vice City logos and themes. The sheriff declared Miami-Dade County is not Vice City. A mayor's spokesperson had confirmed talks with Rockstar and saw potential revenue from the game's Miami influence, yet law enforcement officials rejected the plan.

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4.3M

22 Sources, first seen 34d ago

123.4K likes1.3K comments7.9K saves5.3K reposts

Combined views

4.3M

22 Sources, first seen 34d ago

123.4K likes1.3K comments7.9K saves5.3K reposts
Miami-Dade Officials Reject GTA VI Vice City Marketing Push

Sentiment

Positive21.7%78.3%Negative

Based on 88 sentiment-bearing replies from 83 accounts across 5 conversations.

Sentiment

Positive21.7%78.3%Negative

Based on 88 sentiment-bearing replies from 83 accounts across 5 conversations.

22 Sources

@OfficialJoelFI can confirm reports that Miami-Dade County was in talks with @RockstarGames about marketing for GTA 6 A spokesperson for the mayor told me: “Given Miami-Dade's clear influence on the game, we think there could be a unique opportunity to generate revenue for the County while showcasing Miami-Dade to a massive audience” Nothing has been agreed to or finalized
@GTASixInfoMiami officials are pushing back against Rockstar’s proposed GTA 6 marketing campaign. The Sheriff said associating Miami-Dade with a violent video game is not the message the county should send, declaring: “Miami-Dade County is not Vice City.” Plans reportedly included temporarily rebranding Miami International Airport as “Vice City Airport.” [Via Axios]
@Mattdek_What a bunch of party poopers Hope they actually make it happen
@TraeYungEnjoyerCity that owes its entire brand and national relevance to a crime show in the 80s running the morality gimmick
@Buckacherz@GTASixInfo Same people who would argue that “Video Games make people Violent”
@doug_hanksMiami-Dade’s clerk and chief judge on GTA marketing: Leave the courts out of it
@DexertoMiami’s sheriff has shut down a proposed GTA 6 campaign that would turn parts of Miami into Vice City Ideas included rebranding Miami International Airport, wrapping the Metromover, and putting Vice City logos on manhole covers
@axrxrxr100@Dexerto Miami is only popular because of GTA Vice City. Honestly it would’ve been a great idea
@GTA6PlusMiami-Dade’s sheriff wants to stop the county from being turned into Vice City for GTA 6. “Miami-Dade County is not Vice City.” County officials had previously pitched Rockstar several ideas, including temporarily renaming Miami International Airport “Vice City Airport” for the game’s launch. Nothing has been agreed yet. Should they do it anyway?
@pubityRockstar wanted to make over Miami to look like GTA 6, but the local sheriff shut down their 'Vice City' advertising deals. She believes promoting GTA 6 would be promoting violence against law enforcement.
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    22 Sources

    @OfficialJoelFI can confirm reports that Miami-Dade County was in talks with @RockstarGames about marketing for GTA 6 A spokesperson for the mayor told me: “Given Miami-Dade's clear influence on the game, we think there could be a unique opportunity to generate revenue for the County while showcasing Miami-Dade to a massive audience” Nothing has been agreed to or finalized
    @GTASixInfoMiami officials are pushing back against Rockstar’s proposed GTA 6 marketing campaign. The Sheriff said associating Miami-Dade with a violent video game is not the message the county should send, declaring: “Miami-Dade County is not Vice City.” Plans reportedly included temporarily rebranding Miami International Airport as “Vice City Airport.” [Via Axios]
    @Mattdek_What a bunch of party poopers Hope they actually make it happen
    @TraeYungEnjoyerCity that owes its entire brand and national relevance to a crime show in the 80s running the morality gimmick
    @Buckacherz@GTASixInfo Same people who would argue that “Video Games make people Violent”
    @doug_hanksMiami-Dade’s clerk and chief judge on GTA marketing: Leave the courts out of it
    @DexertoMiami’s sheriff has shut down a proposed GTA 6 campaign that would turn parts of Miami into Vice City Ideas included rebranding Miami International Airport, wrapping the Metromover, and putting Vice City logos on manhole covers
    @axrxrxr100@Dexerto Miami is only popular because of GTA Vice City. Honestly it would’ve been a great idea
    @GTA6PlusMiami-Dade’s sheriff wants to stop the county from being turned into Vice City for GTA 6. “Miami-Dade County is not Vice City.” County officials had previously pitched Rockstar several ideas, including temporarily renaming Miami International Airport “Vice City Airport” for the game’s launch. Nothing has been agreed yet. Should they do it anyway?
    @pubityRockstar wanted to make over Miami to look like GTA 6, but the local sheriff shut down their 'Vice City' advertising deals. She believes promoting GTA 6 would be promoting violence against law enforcement.
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