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The stakes for Japan’s console market if the Nintendo Switch had flopped

GamesRadar reports an expert’s argument that a Wii U-like failure for the Switch would have wiped out Japan’s console market.

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3 Sources, 13d ago, first seen 13d ago

TLDR

An expert quoted by GamesRadar argues that Japan’s console market would have been “completely eliminated” if the Nintendo Switch had become “another flop like the Wii U.”

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422K

3 Sources, first seen 13d ago

3.8K likes35 comments371 saves336 reposts

Combined views

422K

3 Sources, first seen 13d ago

3.8K likes35 comments371 saves336 reposts

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3 Sources

@GamesRadarThe Switch would have "completely eliminated" Japan's market if it was "another flop like the Wii U" https://www.gamesradar.com/games/the-nintendo-switch-would-have-completely-eliminated-the-japanese-console-market-if-it-became-another-flop-like-the-wii-u-expert-says/
@Stealth40kAnalyst Serkan Toto says Nintendo saved the console market in Japan: “Nintendo has had an iron grip on the Japanese console market since 2017 when the Switch 1 came out. I would phrase it a little differently. I would say that if Nintendo produced another flop like the Wii U, and if the Switch wasn’t the super hit it turned out to be, the Japanese console market would have been completely eliminated. I think that even more people would have turned to smartphones, and maybe even PC. Nintendo not only completely dominates the console segment here in Japan with 70% market share for all gaming content, but they also saved it.” https://www.thegamebusiness.com/p/five-things-weve-learned-about-japans
@nintendolifeJapanese Console Market Would Have Been "Eliminated" If Switch Failed, Says Analyst https://www.nintendolife.com/news/2026/09/japanese-console-market-would-have-been-eliminated-if-switch-failed-says-analyst
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    3 Sources

    @GamesRadarThe Switch would have "completely eliminated" Japan's market if it was "another flop like the Wii U" https://www.gamesradar.com/games/the-nintendo-switch-would-have-completely-eliminated-the-japanese-console-market-if-it-became-another-flop-like-the-wii-u-expert-says/
    @Stealth40kAnalyst Serkan Toto says Nintendo saved the console market in Japan: “Nintendo has had an iron grip on the Japanese console market since 2017 when the Switch 1 came out. I would phrase it a little differently. I would say that if Nintendo produced another flop like the Wii U, and if the Switch wasn’t the super hit it turned out to be, the Japanese console market would have been completely eliminated. I think that even more people would have turned to smartphones, and maybe even PC. Nintendo not only completely dominates the console segment here in Japan with 70% market share for all gaming content, but they also saved it.” https://www.thegamebusiness.com/p/five-things-weve-learned-about-japans
    @nintendolifeJapanese Console Market Would Have Been "Eliminated" If Switch Failed, Says Analyst https://www.nintendolife.com/news/2026/09/japanese-console-market-would-have-been-eliminated-if-switch-failed-says-analyst
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