EU consumer authorities launch actions against nine game companies over in-game currencies

The European Commission says the Consumer Protection Cooperation Network launched coordinated actions against nine game companies over in-game currency practices that may breach EU consumer law. Minecraft, Valorant and Candy Crush Saga are among the games in focus. The network has begun talks with the companies; unresolved concerns may lead to enforcement measures by national authorities. Consumer group BEUC says the actions follow a 2024 complaint by its member organizations.