Harvey Smith reportedly chose 'Immersive' to discourage requests to work on other genres
PC Gamer reports that the Dishonored developer named his new studio Black Pony Immersive, quoting his outlook: 'Specialising on what you love is not a bad path.'
TLDR
According to PC Gamer, Harvey Smith put 'Immersive' in his new studio's name so people would stop asking him to work on other genres. The name, Black Pony Immersive, reflects the Dishonored developer's preference for specialising in what he loves.
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