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Xbox CEO Asha Sharma reportedly calls for 'enduring' new IP alongside major franchises

A post citing Jez Corden says Sharma wants Fallout, Call of Duty and World of Warcraft to become billion-dollar brands.

Idle SlothIS
1 Source, 8h ago, first seen 8h ago

TLDR

A post citing Jez Corden says Sharma told employees at an Xbox Town Hall that the company must create new IP rather than rely only on established franchises. She said Xbox wants its biggest series to become global billion-dollar brands while new IP reaches new audiences. The post also says she reportedly hinted at further studio restructuring, but specified no additional changes.

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Idle Sloth@IdleSloth84_Xbox CEO Asha Sharma wants to keep building "enduring" new IP — with a warning in tow Xbox CEO Asha Sharma warned employees during a recent Xbox Town Hall that the company must continue creating new IP rather than relying exclusively on established franchises. Sharma reiterated Xbox’s ambition to turn its biggest franchises, including Fallout, Call of Duty and World of Warcraft, into billion-dollar global brands, while emphasizing the need to develop new IP and reach new audiences. She also reportedly hinted at further studio restructuring, following plans to move franchises such as Halo and Sea of Thieves under Activision, although no additional changes were specified. “On content, I think this is probably the thing that you are all seeing the most about as we're making a lot of changes,” Sharma said at the Xbox Town Hall “We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises. I would also like to see us continue to create enduring new IP. We will not survive if we only revive on the past. We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences.” via: Jez Corden8h
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    Idle Sloth@IdleSloth84_Xbox CEO Asha Sharma wants to keep building "enduring" new IP — with a warning in tow Xbox CEO Asha Sharma warned employees during a recent Xbox Town Hall that the company must continue creating new IP rather than relying exclusively on established franchises. Sharma reiterated Xbox’s ambition to turn its biggest franchises, including Fallout, Call of Duty and World of Warcraft, into billion-dollar global brands, while emphasizing the need to develop new IP and reach new audiences. She also reportedly hinted at further studio restructuring, following plans to move franchises such as Halo and Sea of Thieves under Activision, although no additional changes were specified. “On content, I think this is probably the thing that you are all seeing the most about as we're making a lot of changes,” Sharma said at the Xbox Town Hall “We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises. I would also like to see us continue to create enduring new IP. We will not survive if we only revive on the past. We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences.” via: Jez Corden8h
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