Cost is reportedly a growing factor in US gaming subscription cancellations
Over 40% of those canceling Xbox Game Pass Essential, PS Plus Essential or Nintendo Switch Online in the US cite cost as a primary driver, according to a user citing Mat Piscatella and a Circana survey.
TLDR
A September 12, 2026 post citing Mat Piscatella and Circana’s Future of Insights for Video Games Consumer Survey says cost is becoming a stronger driver of US cancellations for Xbox Game Pass Essential, PS Plus Essential and Nintendo Switch Online. The user says over 40% of those canceling cite cost as a primary driver—a higher share than in Q1.
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