A whopping 74 percent of US adults eat their meal with hot sauce, according to a recent Instacart poll survey.
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The Lede
- In anticipation for National Hot Sauce Day on January 22, Instacart put together a data visualization of their customers' personal hot sauce preferences, including how often they dabbled and what brand they preferred.
Key Details
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Huy Fong's famous "Rooster" Sriracha was the undisputed number one and was the most popular hot sauce in 31 states, follwed by Frank's RedHot, which led in 14 states.
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Instacart estimates that their customers purchased 444,854 gallons between December 2020 and November 2021, which would roughly fill up 18,536 kiddie pools.
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Customers in North Dakota purchased the most hot sauce per customer (5.4 ounces) as opposed to customers in Hawaii (1.3 ounces/customer).
- [Read more at Instacart]