It’s Time for a Showmanship Revival

This article from Opus Agency discusses the need for a revival of showmanship in events to meet today’s audience demands for more immersive, emotional, and participatory experiences. It highlights the shift from artificial polish to authentic craft, from star power to shared power, and from passive consumption to active participation. The article emphasizes that successful events today are those that embrace spectacle with a human touch, inviting audiences to be part of the story and co-create memorable moments.