Report
Kylie Jenner's $50 million Victoria's Secret Fantasy Bra to be offered for private purchase
Page Six reports Jacob & Co. will keep the jeweled bra intact and offer it at its New York boutique.
TLDR
Page Six reports that the Fantasy Bra Jenner wore at the 2026 Victoria's Secret Fashion Show will return to Jacob & Co.'s New York boutique for private purchase. A brand representative said it will remain intact, unlike many past Fantasy Bras that were dismantled into jewelry. The bra features a 75.54-carat yellow diamond; Page Six says it's unclear whether the asking price will be $50 million.
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