Disney and Dude Perfect have formed what the company calls a company-wide creative partnership, The Hollywood Reporter reported. The agreement covers entertainment, sports, consumer products and experiences.
Selected Dude Perfect programming, including parts of the group's existing short-form library, will be distributed across Disney+, ESPN and Disney's social channels. Dude Perfect will also create original videos for its own channels inspired by Disney franchises and events. Disney highlighted Super Bowl LXI, the 50th anniversary of Star Wars and Marvel Studios' Avengers: Doomsday as examples.
The deal expands an existing relationship between the companies. Dude Perfect has previously made Disney-themed videos, including a challenge to visit every Disney park in 75 hours.
Founded in 2009 by five Texas A&M students, Dude Perfect grew from a trick-shot YouTube channel into a production company with a studio in Frisco, Texas. The group raised $100 million from Highmount Capital in 2024 to expand its live-events and consumer-products businesses, two areas where Disney has extensive operations.
