BritBox reportedly doubles down on period dramas after 'The Other Bennet Sister' success
The Ankler reports that the series has fueled five times more new BritBox subscribers in the U.S. and Canada than any other launch in the streamer's nine-year history.
TLDR
The Ankler said on September 14 that, since its May 6 debut, 'The Other Bennet Sister' had fueled five times more new BritBox subscribers in the U.S. and Canada than any other launch in the streamer's nine-year history. The outlet describes the drama as costing a third as much as 'The Crown.' It says success from shows like this is driving BritBox's bigger commitment to period dramas, even as Hollywood has largely dismissed them as too expensive and undesirable to audiences.
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