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DC's Clayface horror thriller ramping up final promos; tickets on sale for Oct. 23 release
Directed by James Watkins with script by Mike Flanagan and Hossein Amini, the film stars Tom Rhys Harries as Matt Hagen. Marketing emphasizes body-horror transformation in Gotham without fully revealing the monstrous form.
TLDR
DC's emphasis on horror and body-horror aesthetics differentiates it from typical superhero fare. Proximity to theatrical release, combined with strong visual marketing (posters and spots), drives pre-sale interest in a crowded fall slate. Fans react to Akira-esque transformation teases, viewing the film as a tonal experiment for the DCU.
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